Today, more than ever before, consumers have more options than ever when it comes comes to buying products and services. They can research a variety of companies, products, and services, as well as read reviews and testimonials to make their buying decision as easy as possible.
This is why businesses today have to take business photography VERY seriously.
You see, with so many options, establishing trust is an absolute must. And people are more likely to trust a business they see and hear from than a company they only read about. That’s why it is so important to invest in professional, high-quality business photos that will help establish you as a professional, reputable business.
And with good photography, you can create that trust with a single photo. Keep reading to learn more about the benefits of good photography.
What are the Benefits of Investing in Good Business Photography?
So the benefits are, in no particular order:
- Establishing trust
- Highlighting the quality of your product/service
- Standing out from your competition
- Good images are shared amongst others more often
- Making your company seem personable/approachable
- Making you memorable in a sea of competitors
Create a Professional, Established Look for Your Business
So what kind of brand image are you looking to put out there? Austere, buttoned-down and competent? Adventurous and fun-loving? Vibrant, youthful and healthy?
Crafting the “feel” of your brand involves taking the right kind of photographs. A good photographer will listen to you, assess your needs for your brand and then be integral in helping you craft it.
A bad photographer will just book your session, stick you in front of the camera, take your photo and then send you a few lackluster shots. I mean, that may have been okay 30 years ago, but now you REALLY need to stand out. And your photographer is part of your branding “team,” whether he realizes it or not. What kind of team member do you want? Someone just phoning it in, or someone really engaged with helping you push forward? Consider that when choosing a photographer to work with.
So with all of that said, how can we help at Blanc Photographie?
Well, for one thing, we consider ourselves to be a member of your team. We’re your consultant, your coach, your designer, your retoucher… all the tools in our toolbox that we use to help move you to the next level in branding your business.
And understand, that involves more than just coming in and taking nice headshots of you and your staff. If you mention to us that you need images for social media, your website, and/or print, we can make suggestions on how to stage your photographs to show your clients exactly what they need to see about you. Proud of your products? Let’s get them in the shots. Employees the absolute backbone of the company? Give them the images they deserve and let your potential clients see how approachable they are.
If you’d like to know more, how we’ve helped companies just like yours, get in touch! Answer just a few questions for us and we’ll give you a detailed breakdown of EXACTLY how we can help you truly develop and push your brand!